Facebook Page Promotions Guidelines and Tips
When administering a promotion via facebook it's hard to know what you can do or can't, often if you break the rules you may find yourself in hot water with facebook and even have your page taken down (and trust me, it's very hard to get hold of a facebook rep to put it back up again!) Here are the rules!
Extract taken directly from facebook:
E. Promotions 1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including: a. The official rules; b. Offer terms and eligibility requirements (ex: age and residency restrictions); and c. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals) 2. Promotions on Facebook must include the following: a. A complete release of Facebook by each entrant or participant. b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. 3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend's Timeline to get additional entries” is not permitted). 4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
I've also put together a video here with my own tips on how to run a promotion. Enjoy! - Your feedback is welcome.