Guide: Getting Started With Instagram for Business

In this short guide I will help you get set up and started with using Instagram for business. Instagram is different from other social networks as it's primary focus in on uploading images and sharing photographs. Images can send out powerful messages and capture attention much better than simply text.

If you have an active and regularly updated Instagram account you are well placed to reach targeted customers or followers who are interested in your products or services.

How do I get started using Instagram for business?

Here's a step by step guide: Download the app in the App Store or Google Play. It's best to ensure your smartphone or device includes a camera so you can snap and upload shots wherever you are - This is especially great if you have a physical shop. (the app is free) When you've found the app simply press install and and wait for it to download.

When the Instagram App has downloaded you can launch the app by pressing the icon/tile on your home-screen.

Instagram for business

Now it's time to sign up for an Instagram account 

Scroll down to the bottom of your phone or device screen and tap the “Sign up” button.

Add your email address and username and choose a password. At this point you can upload a profile image.

Add a bio for yourself or business in the About section. This area is when you add any websites or hashtags that are relevant to your business.

Instagram for business

Whats next?

When you have signed up for an account, you are able to import contacts from other social media accounts you have and then you are able to follow the people you know already on Instagram (this will save you some time)

When you follow someone on Instagram you'll be able to see their images on your newsfeed.

Instagram for business

If you import your contacts from your other social media platforms you'll be able to see and easily follow them. Once prompted press next. You are also able to search people on instagram using thier name, username and email address

Instagram let's you follow anyone instantly (i.e unlike facebook you'd don't need to know them to follow them) unless their account is set to private, in this instance they will have to accept your follow request. You'll also see suggested users for you to follow. To follow suggested users just press the follow button which is next to thier name. When you press 'i'm done' you can go through to your account.

Start Sharing Images

From here you can start sharing images. Choose an image from your camera roll or take a photo you'd like to share, press next and choose a filter , then type a caption.

Instagram for business

Hashtags are very important on Instagram, especially if you want to attract more people to your photo's. You can choose to share this publicly or directly with certain followers.

Instagram for business

Here you are also able to tag other people, add location (useful if you are a local business) and choose whether you'd like to additionally share to facebook. twitter, tumblr and flickr.

Instagram for business


That's it! Get started now. I will be adding more in depth information on Instagram in the coming weeks. - If you want to get even more involved in Instagram for business - My online coaching course Instagram Success is launching soon. 

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